There is a new generation waiting on our doorsteps, flourishing in virtual worlds and virtual communities. They think and act differently, from leisure over work and everything in between.

The third wave of the Internet is unfolding in front of our eyes, but what is it about and which opportunities will the emerging virtual economy create for businesses, governments and society at large? How do you win in a world accelerated by artificial intelligence, immersive virtual environments, and blockchain technologies?

This book will guide you through the different layers of the virtual economy and how you can leverage its potential to serve the next generation of customers, communities and citizens.

Prepare yourself for the promising future of the next generation and get ready to delight them.